Specifications for all ad vehicles can be seen here.
Promotional Buy-in Dates: Our preferred buy-in dates run from around the 22nd of the month prior to around the 22nd of the promo month.
Space Limitations: We accept and book advertising spaces on a first-come, first served basis. Due to the limited space available for certain ad vehicles, we may ask that a requested ad be rescheduled.
Limited Space (quantity per month): Vendor of the Month (3), Front Inside Cover (1), Back Inside Cover (1), Back Cover (1), Front Cover Boxes (6), Inserts (8), Product Showcase (6).
Ad vehicles marked with an * are ads that are formatted at Palko Distributing Co., Inc. You provide us with an image(s) and descriptive text and we build the ad here.
Vendor of the Month: Special buy-in dates consisting of one buy around the 10th of the month prior to promotion and month-long buys during the month of promotion must be granted.
Example: January- One buy on December 10th, and buy dates January 1 – January 31.
Delivery: All ads and images must be delivered electronically, either via email (see contact information below) or on electronic media (CD, Zip disk, etc...) to the address below. We prefer to receive ads in PC compatible PDF files. Any ad sent in any other format must be accompanied by a proof. Image files must be sent on PC compatible media (or through email) with a resolution of no less than 300 dpi. Please see our Electronic Image Specifications for a full breakdown of image requirements
Inserts (quantity = 4000) must be mailed/freighted to the address below with the month of insertion clearly written on the outside of each package (i.e., November Catalog Inserts).
Deadlines: Deadlines for delivery of all ad materials are approximately 40 days prior to publication.
Example: January's deadline is November 21st.
New Products Deadline: Any information you would like for us to use in evaluating New Products or New Product Lines must be delivered to Palko no later than 45 days prior to intended publication.
Example: January's deadline for New Product information is November 14th. Information packets/boxes should be clearly marked as "New Product Information". New Products/Lines must be advertised.
Box Stuffers: In each month that you advertise, you also have the opportunity, at no additional cost, to send out literature with every order we ship for one week - (500 copies). Boxes must be clearly labeled (i.e., November Box Stuffers).